By Eduardo Fort Located east of Argentina and south of Brazil, unknown to the vast majority of European citizens, Uruguay is undoubtedly a pearl to discover for foreign investors. With a fascinating history, the former Spanish colony, which became independent in 1828 from its two huge neighbors, is considered, since the end of the 19th […]
Switzerland is also in Latin America Read More »
In recent weeks Brexit have been back in the news. Since the referendum on the permanence of the United Kingdom in the European Union, Europe has been plunged into uncertainty due to the future relationships between both parties. It is well known that uncertainty is not good for business and economy. At Dos Aguas Consulting
A new chapter in the Brexit process, a new history of uncertainty Read More »
Starbucks is a franchise of coffee shops founded in Seattle in 1971, which currently operates in America, Europe, the Middle East, Africa, China and Asia Pacific. It has 277,000 employees, with a sales volume of 23.5 billion dollars in 2018[1] and 27,339 stores worldwide in 2017[2]. What makes Starbucks different from the marketing mix perception?
Starbucks and its strategic marketing proposal Read More »
Vivian Hendrikse In the past decade and with increasing quantities, smart cities arose all over the world. A city is defined as ‘smart’ when it “uses information and communication technologies to increase operational efficiency, share information with the public and improve both the quality of government services and citizen welfare” [7]. The key aspects of
Barcelona: The Smart(est) City of Spain Read More »
The optical sector suffered, like many others, a big recession during the generalized economic crisis in 2008 and the years after. However, this is a thing of the past. Currently, it is in a moment of continuous growth and the most evident proof of this is that 2017 ended as the fourth consecutive year of
Optical sector, a sector that is growing every year Read More »
Vivian Hendrikse A country with more than a thousand windmills. A very eco-friendly way of transportation deeply embedded in its culture: travelling by bike, which leads to an average of 1.3 bikes per inhabitant. Three million solar panels on roofs of buildings and houses and increasing usage and developments of solar bike paths. Next
The Netherlands and Sustainability: Leader or Laggard? Read More »
Vivian Hendrikse With online sales in Western Europe having increased by 15.6% from 2015 to 2016, and by another 14.2% in 2017, ecommerce is the fastest growing retail market of our time [3]. What is more, this growth, corresponding to online spending for retail, is not expected to cease to exist. Retail is defined as
Ecommerce & retail in Spain Read More »
Vivian Hendrikse Of the 20 best global innovations of the year 2017, 3 initiatives originated from Singapore [6]. According to the Bloomberg Innovation Index, Singapore is ranked 3rd globally when it comes to innovation [7]. Next to that, Singapore is ranked as the number one smart city according to ABI’s and Juniper’s researches in
Looking East: Innovation and Business in Singapore Read More »
Vivian Hendrikse In 2013, Spain became the first country in the world to have a renewable power as its primary source of energy. This renewable source was wind power, and provided 20.9 percent of the country’s energy needs of that year. Moreover, a total of 42.4 percent of all energy used originated from renewable sources,
Spain’s wind energy success story Read More »
Vivian Hendrikse Following several news items in the past week concerning Blockchain in Spain, it becomes clear that the Spanish Central Bank has an opposing strategy for the up-and-coming distributed ledger technology (DLT) involving cryptocurrencies than most other Central Banks. In what way does the Banco de España (BDE) differentiate itself? What are the
Blockchain in Spain: how Banco de España is an exception compared to other Central Banks Read More »